ILN appointed by East Midlands Trains to launch new website and magazine
Illustrated London News Limited (ILN) has been appointed by East Midlands Trains, the newly formed rail franchise operator for the East Midlands and South Yorkshire routes, taking over the Midland Mainline route and some Central Trains routes, to produce a pan-network, on-board magazine and to launch its new website.
Lisa Barnard, Managing Director of ILN, said: "We are delighted to have been selected by East Midlands Trains' as the successful bidder for this work. Creating innovative, bespoke content-driven publishing and digital solutions in the travel, luxury and leisure sectors are at the heart of what we do, so it is great to be recognised as one of the UK 's leading agencies in these fields. Our digital and print work has delivered multiple millions in ROI for our clients in the rail and travel sector. We see the partnership with East Midlands Trains as an exciting collaboration."
ILN, a leading publishing and digital agency, brings years of expertise within the passenger transport and travel sectors. The website and magazine will launch on 11 November 2007 to coincide with the start of the new franchise.
Tim Shoveller, Managing Director of East Midlands Trains, said: "We plan to improve the travelling experience for our passengers and we see the customer communications created by ILN as an integral part of our passenger experience with the launch of a new website and magazine."
"ILN's expertise within our industry and its award-winning sites and magazines give us a real opportunity to bring the East Midlands Trains ethos to a wider audience, bringing harmony between the regional and mainline train services and link into the revamped St Pancras International station."
East Midlands Trains is part of the Stagecoach Group, a leading international transportation group, with rail operations in the UK , which include South West Trains and Island Line networks.
ENDS
For further information contact:
Petula Pollard, Client Services Director, ILN. Tel: 020 7805 5579 email: petula.pollard@iln.co.uk
Lisa Barnard, Managing Director, ILN. Tel: 020 7805 5550 email: lisa.barnard@iln.co.uk
Lisa Davies, Communications Manager, East Midlands Trains. Tel: 020 7983 6158 email: LDavies@stagecoachrail.com
Further information is available at : www.eastmidlandstrains.co.uk
12th September 2007