ILN Group > Maserati

Orient-Express
Renowned for its high-end cars, Maserati challenged ILN to create a publication that would make owners and prospective owners feel part of an exclusive club, giving them an unrivalled insight into Maserati’s world of racing, luxury and design.

Solution

Create a magazine evoking the brand values of quality, innovation, craftsmanship and exclusivity

Il Tridente showcases the cars in stimulating features reflecting the entire Maserati lifestyle, embracing the arts, design, fashion, travel and luxury products. The global magazine in English and Italian includes innovative content from leading writers and photographers.

The Results

The inaugural issue of Il Tridente has been a phenomenal success in engaging with discerning Maserati owners. A tracking study showed that 83 per cent of readers rated the magazine as excellent/very good/good, and this is supported by the hundreds of emails received by the Chairman praising the magazine: “It’s absolutely one of the best magazines on sports, style and technology…” (USA); “It’s almost as enjoyable as my Quattroporte GT” (UK); “This was truly a showcase issue!” (Hong Kong).

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	Renowned for its high-end cars, Maserati challenged ILN to create a publication that would make owners and prospective owners feel part of an exclusive club, giving them an unrivalled insight into Maserati’s world of racing, luxury and design. Solution Create a magazine evoking the brand values of quality, innovation, craftsmanship and exclusivity Il Tridente showcases the cars in stimulating features reflecting the entire Maserati lifestyle, embracing the arts, design, fashion, travel and luxury products. The global magazine in English and Italian includes innovative content from leading writers and photographers. The Results The inaugural issue of Il Tridente has been a phenomenal success in engaging with discerning Maserati owners. A tracking study showed that 83 per cent of readers rated the magazine as excellent/very good/good, and this is supported by the hundreds of emails received by the Chairman praising the magazine: “It’s absolutely one of the best magazines on sports, style and technology…” (USA); “It’s almost as enjoyable as my Quattroporte GT” (UK); “This was truly a showcase issue!” (Hong Kong).	Aegean Speedlines COI (Roster) CMCI East Midlands Trains » Fairways and Swinford Farrer & Co. GE SeaCo » Grupo Ultrafemme (Luxury Avenue) Interval International Isle of Wight (Island Visitor) Lucky Dragon Maserati » National Express East Coast Orient-Express Hotels, Trains & Cruises Rolls-Royce Motor Cars Sea Containers SeaStreak America Inc. South West Trains