ILN (Illustrated London News Limited) has been appointed to manage East Midlands Trains digital drive-to-site strategy. We will be taking digital services to customers and markedly expanding the brand’s digital footprint.
East Midlands Trains, part of the Stagecoach Group, runs fast train services to London from Sheffield, Derby, Nottingham and Leicester alongside regional services. ILN managed the re-launch of eastmidlandstrains.co.uk in September 2009 which saw an immediate 20% uplift in sales. ILN also publishes the successful Go Out magazine distributed on board East Midlands Trains.
ILN brings unparalleled experience of the public transport sector to East Midlands Trains marketing strategy. ILN has worked with public transport companies such as GNER, National Express and South West Trains for many years. ILN’s commitment to creating engaging products, services and content that drives traffic and conversion perfectly aligns with East Midlands Trains digital proposition.
Contact details:
hello@iln.co.uk
Tel: + 44 (0)20 7426 1010